A website redesign should solve business problems, not simply replace one color scheme with another. Before changing the site, decide what is working, what is causing confusion, and what customers need from the new version.
Write down the reason for the redesign
Common reasons include an outdated appearance, poor phone experience, slow loading, difficult updates, weak search visibility, or too few inquiries. Choose the two or three problems that matter most so the project stays focused.
Review the current pages
Make a list of every important page and note whether it should be kept, improved, combined, redirected, or removed. Pages that receive search traffic or have outside links should not disappear without a plan.
Collect proof before design begins
Gather current reviews, project photos, certifications, team information, warranties, and answers to common questions. Strong proof usually improves a website more than another decorative effect.
Make the customer path simple
Decide what visitors should do after reading each page. A service business may want a quote request or call. A restaurant may want directions or an online order. Use one clear primary action instead of presenting five equal choices.
Protect search visibility
- Keep useful page addresses when possible.
- Create redirects when an address must change.
- Carry over strong service content instead of deleting it.
- Check titles, descriptions, headings, and internal links.
- Submit the updated sitemap after launch.
Test before the new site goes live
Test every form, phone link, booking button, menu, and important page on both a phone and computer. Check spelling, business information, privacy links, analytics, and social sharing images.
Plan for the first month after launch
Watch for broken links, form problems, unusual traffic changes, and customer questions. A redesign should be measured by better customer actions and fewer problems, not only compliments about the new appearance.
Our St. Louis website redesign service includes planning, customer-focused content, mobile testing, and a careful launch. You can also request a free review of your current site before deciding.