Local SEO Basics for Small Businesses (Get Found in St. Louis!)

Why Local SEO?

Over 70% of customers look for businesses “near me” every month. If you’re not showing up in Google Maps and search, you’re missing sales. Local SEO is how small businesses beat the big brands in their neighborhood.

Step 1: Claim & Optimize Your Google Business Profile

• Fill out all info (hours, address, phone, website, etc.).
• Add quality photos — inside, outside, and of your work!
• Respond to reviews (good or bad) quickly and professionally.

Step 2: Get More Google Reviews

Ask every happy client for a review. Make it easy—text them the link right after the job. The more reviews you have (and respond to), the higher you’ll rank.

Step 3: Consistent NAP Everywhere

NAP = Name, Address, Phone. Make sure these are identical on your website, Google profile, Yelp, and anywhere else online. Inconsistent info confuses Google (and clients).

Step 4: Use Local Keywords

Include your city or neighborhood in page titles, headings, and content. Example: “Affordable Plumbing Services in St. Louis”.

Step 5: Build Local Links

• Get listed in local directories.
• Partner with nearby businesses for backlinks.
• Sponsor local events (and get a mention online).

FAQs

• Do I need to blog for local SEO? It helps, but Google profile/reviews come first.
• How long does it take? You can see results in weeks if you’re consistent!

Start today — ask us for a Local SEO audit and see what you’re missing!