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Website Launch Checklist for Small Business Owners

8/15/2025

Website Launch Checklist for Small Business Owners

Pre-Launch: The Most Important Steps

  • Test all forms, buttons, and links on every page (mobile and desktop).
  • Check your content for typos and outdated info.
  • Add SEO basics: unique titles, meta descriptions, keywords.
  • Connect Google Analytics & Google Search Console.
  • Create and submit sitemap.xml to Google.

Launch Day!

  • Announce your website on social media and email list.
  • Ask friends/clients to test and give feedback.
  • Monitor for any issues (broken links, slow pages, etc.).

Post-Launch

  • Keep your content fresh — add a blog post every 2–4 weeks.
  • Update plugins and software regularly for security.
  • Reply quickly to inquiries — new leads expect fast replies!

Extra Tips

  • Show testimonials and recent work on your homepage.
  • Encourage reviews and social sharing.
  • Don’t stop improving — your website should grow with your business.

Need help launching or maintaining your website? We can help!